Sat 14 Apr 2007
I’m doing a marketing audit of Apple for a class I’m taking at the U, so in order to gather some data, I sat outside the Gateway Mall Apple Store this afternoon (April 14, 2007 from 2:30pm until 2:45pm) on a bench jotting down quick demographics of those entering the store. I had a clipboard and I recorded gender, age range and whether they happened to look like a hippie. Here, below, are my results.
By the way, I really wanted someone to stop and ask what I was doing, because then I would have said, “counting hippies” and that would have been really, really funny. At least to me. 
Have you taken my PC vs MAC Survey yet? If not, I would very much appreciate if you would because the survey gives me some insight into PC and Mac users’ views which are important for my marketing audit. Thank you in advance!