Wed 18 Mar 2009
That’s a maxim I coined a few years ago in an attempt to describe the concept that it is through significant situations and intentions from which truly impactful things emerge. That is not to say the nascent circumstances have to be on a grand scale, but merely important or rich in meaning. For example, New Testament Christianity began in a humble manger, but that manger and its surroundings are rife with symbolism.
Maybe the modern-day equivalent of the manger is the garage? Apple Computer and HP both started in garages. And that got me thinking about my garage. Ignoring the massive piles of emergency supplies and tools, it’s pretty empty. But what to fill it with?
This last year my dad turned 60 and for his birthday present, us kids decided to make a documentary of his life. That involved driving around the country filming his brothers and sisters, his family farm, the places he lived, etc. For that effort to succeed, I invested (probably a bit too heavily) in prosumer video equipment (an HD camera, lights, microphones, etc.) The project was a great success, but after the DVD was made, I looked at the pile of cinematographic equipment and lamented its lack of further use. That’s when I started thinking of creating a media company to do commercial work for local companies. But back to my garage–
My garage is a standard two car garage, and because my brother always parked his boat in front of the garage door, the garage never had cars inside it. That made it a great potential space for filming. We set up a green screen, lots of lights, microphones, a teleprompter, the camera and a heater to create our own DIY film studio. Now we just needed clients…
Bret Rassmussen of Kuru Footware approached us film nerds (Ben, Luke, Tyler and Me) and asked if we could help in his marketing efforts. We quickly agreed. Shortly thereafter we assembled in my garage and began to film. That was last Saturday. A few hours later, with the help of an amazing actress (Kim), we had a good quantity of footage for the project. It was just a first step, but it was a great one. And that is how great things begin, remember?
What’s in your garage?
I got plans, but right now it’s just got cars and little kid bikes… oh, and my router too.
Great work, guys! It’s good to see ambition in action.
How very awesome!! We may have to talk with you about a marketing campaign.
Perhaps. What is your real name? Try to determine if this is a person or a computer responding.
I’ve lost the context, undefined. Are we still on Apple Computer and HP both started in garages?”" got me thinking about my garage ? I understand.Are they exactly the same? Interesting. Is that a rhetorical question?
I want to become smarter than humans.