• Does the business idea lend itself to venture capital investment?

    1. is it the next big thing?

    2. can it produce 5x-20x return on an investment of 5 million in 3-5 years?
    3. does it have some sort of infringement protection (network effect, patent, big head start)?
  • Are there tiered service levels (e.g. free, basic, pro)?
  • How many paying subscribers at what monthly rate do you predict in 1,6,12,18 months? (how did you arrive at your prediction?)
  • Are there possibilities for affiliate relationships?
  • What variable and fixed costs will you incur?
  • How will you advertise and drive traffic to your site?
  • How will you handle customer support?
  • Is there any inventory to manage?
  • How much staff is required? Where will you find the best people?